Masters of Taste Marks 7th Year at the Rose Bowl

Also published on 4 March 2024 on Hey SoCal

Masters of Taste Media Night in the locker room of the Rose Bowl. | Photo by May S. Ruiz / Hey SoCal

Masters of Taste (MoT), L.A.’s premier food and beverage festival, returns at the 50-yard line of Pasadena’s Rose Bowl on Sunday, April 7, 2024 from 3 to 7 pm. Celebrating its seventh year raising funds for Union Station Homeless Services (Union Station), the event brings together 100 restaurateurs and beverage company owners to serve food and drinks to approximately 3,000 attendees.

The brainchild of Rob and Leslie Levy, owners of The Raymond 1886 and Knox & Dobson in Pasadena, Masters of Taste was a concept Rob adapted from a childhood friend’s organization in Chicago called “Inspiration Café” which delivers sandwiches to the homeless. When the former CEO of Union Station asked him to be on the board, he set out to find a better way to raise funds than asking people to get all dressed up to attend a gala they only felt obligated to attend. Leslie came up with the idea of having chefs gather for an event that was so amazing it didn’t feel like it was a charity affair.  

Rob and Leslie Levy (third and fourth from left) at their Raymond 1886 Masters of Taste booth. / Photo courtesy of Masters of Taste

On their first year at the Rose Bowl, a spontaneous line dancing broke out on the field – a delightful occurrence that was totally unanticipated. It was when they knew they had stumbled upon a successful endeavor. There was another year when it rained which, incredibly, made it an even better event. Nobody left – 3,000 people on the field stayed through the rain; Levy said it was the most memorable year they’ve had.

As the organizers had previously done, Masters of Taste held its media night in the locker room of the Rose Bowl. On February 28, 2024, we arrived at the venue and were pleasantly surprised to see twice the number of chairs and tables from last year’s media preview. Media attendance and sponsorship had increased dramatically since we first attended it. And as always, there was excitement among the individuals behind this annual event and the people covering it.

City Club in Los Angeles served hors d’oeuvres at Masters of Taste media night. | Photo by May S. Ruiz / Hey SoCal

After we had enjoyed a few drinks and hors d’oeuvres, the program began with a reminder of why we were there. Benjamin Turkle of Boomtown Brewery declared, “We’ve been working with homeless causes in L.A. for almost nine years now, helping on Skid Row. My wife’s partnership with Brilliant Corners to work with Union Station Homeless Services is just another foundation stone.”

Turkle went on to say, “We’ve always been told that we need to pick ourselves up by our bootstraps. But that’s very challenging when we don’t have bootstraps to pick ourselves up by. It takes a community and each individual citizen – whether or not you’re an entrepreneur in the service industry or in the thousands of other positions in our city – to lend threads to others so they can make their own bootstraps, to lend hands so others can pick themselves up as well. We’re all in it together and our rising tide will raise all ships. Thanks to Masters of Taste for doing this, for involving all of us in keeping this issue forefront.”

Anne Miskey, CEO of Union Station Homeless Services. | Photo by Margaret Gifford / Hey SoCal

Anne Miskey, CEO of Union Station, then stood up to welcome everyone. She said, “You’re more than  friends, you’re now part of our Union Station family. We’re here for a fun night to enjoy great food and drinks but they’re all for a great cause. Every bite of food and sip of drink at Master of Taste helps the homeless in Los Angeles – could there be a better way to spend your evening?!”

Joking that she used to be thin, Miskey then thanked all the chefs and beverage masters for making Masters of Taste a possibility. She added, “Thank you to the media. It’s because of you that we’re able to get the word out … and year after year, we sell out. Union Station works with all sorts of people – those living in tents and whose lives have fallen apart. It is through the support of people like you that we’re able to walk alongside homeless people in their journey. We don’t just see people housed and get work; what we see is the return of hope and the ability for them to once again have dreams.”

In a bow to tradition, 2023 MoT host chefs Michael and Kwini Reed of Poppy + Rose and Poppy & Seed passed the baton to this year’s chef hosts Bret Thompson and Lucy Thompson-Ramirez, owners of Pez Cantina and Pez Coastal Kitchen. The husband and wife team has made a significant impact in the hospitality industry. With their passion for culinary excellence and warm hospitality, they have made a distinctive mark in the Los Angeles dining scene and beyond.

Kwini and Michael Reed (third and fourth from the left) passed the baton to Lucy Thompson-Ramirez and Bret Thompson (first and second from left). | Photo by Brianna Chu / Hey SoCal

Bret Thompson’s culinary journey began at the renowned California Culinary Academy in San Francisco. He honed his skills at esteemed establishments such as Aqua in San Francisco, Roy’s in Hawaii, and Pinot Blanc in St. Helena, California. Seeking international inspiration, he traveled to Spain to study under Chef Martin Berasategui at Restaurante Martin Berasategui, a Michelin 2-star establishment in Lasarte, Spain. He further expanded his culinary repertoire in Lebanon at Atlas Café, then studied under Chef Bernard Loiseau at La Cote d’Or – his Michelin 3-star restaurant in Saulieu, France – and then at L’Arpege, Chef Alain Passard’s Michelin 2-star restaurant in Paris.

Throughout his career, Thompson also had an extensive tenure with The Patina Group, working at multiple restaurants, running catering operations, and ultimately becoming the Corporate Executive Chef overseeing all restaurant operations for the entire chain. While there he garnered accolades – including being named “Chef of the Year 2002” by the Orange County Business Journal during his time as Executive Chef at Catal Restaurant in Anaheim.

The menu during media night. | Photo by May S. Ruiz / Hey SoCal

Thompson eventually moved on and co-founded and became a partner at the iconic MILK Ice Cream Parlor & Bakeshop in Los Angeles. He also opened his own Market Restaurant and Catering, which he successfully sold in 2014. In 2015, he joined forces with his wife to embark on a new culinary adventure as the proud owners of Pez Cantina. This seasonal, modern, coastal-inspired Mexican restaurant and bar in downtown Los Angeles quickly became a beloved dining destination. In October 2021, they expanded with a new location LA Burrito in Montebello, California.

Lucy Thompson-Ramirez brings her unique perspective and expertise to the front of the house at Pez Cantina. Born in Guanajuato, Mexico, she migrated to the United States with her family at a young age. She pursued her education at the University of Santa Barbara, majoring in Sociology and minoring in Spanish. Her first career path led her into the fashion industry, where she excelled in sales and later established her own showroom with her brother called Siblings Showroom.

After a successful 18-year tenure in fashion, Thompson-Ramirez made a seamless transition into the hospitality industry alongside her husband. At Pez Cantina, her warm and welcoming demeanor shines as she personally greets regulars by name and fosters new connections. Her dedication to providing a home-like atmosphere has made Pez Cantina feel like an extension of their own family. In recognition of her leadership and contribution to the industry, she was appointed as President of the Latino Restaurant Association in 2023 and serves on the Los Angeles Tourism and Convention Board.

Seating during media night at Masters of Taste. | Photo by May S. Ruiz / Hey SoCal

Two weeks ago, Thompson and Thompson-Ramirez opened Pez Coastal Kitchen in Pasadena which offers a diverse menu featuring sea-to-table and farm-to-table cuisine – showcasing the best of seasonal California flavors. The restaurant highlights their expertise in curing, smoking and dry-aging meats and seafood, as well as their partnerships with local farmers and specialty producers. With a focus on creating a modern coastal dining experience, they aim to contribute to Pasadena’s thriving culinary scene and bring a fresh new concept to the city.

As the evening wound down, Shawn Morrissey, Senior Director of Advocacy and Community Engagement at Union Station as well as head of the Lived Experience Advisory Panel at the organization, county and state level, shared his moving experience as someone who was once an unhoused individual. He related, “In 2002, when I was almost 40, I arrived at Union Station with two black eyes, a gash on my forehead, and practically naked. Besides being homeless, I was also trying to get help overcoming a decades-long drug addiction due to trauma. And for the first time in my life, I was met with unconditional regard and I was nurtured. I was brought into a community where people wanted an authentic relationship with me. These were the things that made a difference.”

Masters of Taste organizers and participants during media night at the Rose Bowl locker room. | Photo by Brianna Chu / Hey SoCal

“We used to make homeless individuals jump through hoops and blame them for the situation they’re in, make them earn their way into housing or their way out of the streets,” continued Sean. “All that did was make the homeless problem worse. We know today there are best practice models – housing first, harm reduction, post-trauma care, etc. – which make us healthy.”

“I want to end with two thoughts – people are not broken; systems are. One of the things we hear a lot is that drug addiction drives people to homelessness but what we really know is that it’s a symptom of larger systemic and structural issues. In the 16 years that I’ve worked on the streets with people, I have yet to meet someone who chose not being sober over getting housing,” Sean concluded.

Masters of Taste at the Rose Bowl. / Photo courtesy of Masters of taste

Union Station has grown to be one of the best homeless services agencies in Los Angeles and is the lead County agency for Service Planning Area 3 (SPA 3). For over 50 years, it has been   coordinating homeless services in 38 communities spanning from Eagle Rock to Pomona. It has seen a 97% success rate in permanently housing people since adopting the Housing First model. But its mission transcends providing temporary shelters; it is committed to creating lasting solutions for homelessness through housing, supportive services, and connection to the community.

Every dollar raised at Masters of Taste benefits the work of Union Station to end homelessness. Over the last six years, MoT has donated close to $3 Million to help countless families and individuals find a secure and welcoming place to call home.

So purchase your tickets to the 2024 Masters of Taste for a really fun Sunday afternoon hanging out with other foodies while doing your share in helping solve the homelessness crisis.          

Masters of Taste 2023 Celebrates Union Station Homeless Services’ 50th Anniversary

Originally published on 10 March 2023 on Hey SoCal

Masters of Taste returns to the Rose Bowl on April 2, 2023, commemorating its sixth year raising funds for Union Station Homeless Services. About 100 restaurateurs and beverage company owners come together for this event, and from 3 to 7 p.m. they serve food and drinks to approximately 3,000 attendees.      

Homelessness has always been heartbreaking. But it becomes deadly when severe weather adds to homeless people’s plight. During winter, there’s a race to make sure they are housed before temperatures dip to near freezing. From November through March 1. Pasadena had over 27 inches of rain, rendering the homeless population in worse circumstances.

An L.A. Times article published on Feb. 23, 2023, reported that “Homeless services providers were struggling with shortages of shelter space Thursday as a rare winter storm raised the danger level for thousands of people living outdoors, with a forecast of three days of rain, freezing temperatures, blizzard-strength wind and low-elevation snow.”

On March 1, 2023, Masters of Taste held its media night (read Brianna Chu’s article about what to expect at the event) in the locker room of the Rose Bowl. As always, there’s excitement among the individuals behind this annual event and the people covering it. But there’s also a sense of great urgency to support Union Station in their relentless work of providing shelter for the homeless population who are now, more than ever, in dire need.

Masters of Taste founder Rob Levy | Photo by May S. Ruiz / Hey SoCal

Masters of Taste is the brainchild of Rob and Leslie Levy, owners of The Raymond 1886 in Pasadena and Knox & Dobson. He recalls what drew him to this endeavor, “This goes way back in my childhood. My oldest friend in the world started an organization in Chicago called ‘Inspiration Café,’ delivering sandwiches to the homeless when she was working as a cop. Then she ended up opening a restaurant for the homeless where they could come in, order off the menu, be served with dignity, and leave with no check to pay. If they were a good client, they were invited to work there and learn a trade. That grew into something huge, with multiple restaurants and cafes, cookbooks, and job training. She did this for 20 years and never took a paycheck — she did it for the love of it. She worked as a massage therapist to pay the bills while she grew this multimillion-dollar organization. It gives me shivers just thinking about her and what she has accomplished — she’s quite a remarkable individual and the most positive person you could ever meet in your life.”

“When the former CEO of Union Station asked me to be on the board, I immediately agreed,” continues Levy. “Then we thought we had to change the way we raise funds — we had been to one too many galas where nobody wanted to go, but got dressed up and went anyway because we felt obligated to. We figured we needed to create an amazing event where people aren’t thinking it’s a charity affair and Leslie came up with this idea of getting other chefs to gather for a cause. And what better place to do it than on the field of the Rose Bowl. Thus, Masters of Taste was born.

“We reached out to other chefs that we had done events with over the years and also through Lawrence Moore, of Lawrence Moore and Associates (one of the original founders, Moore is the person responsible for getting media coverage for Masters of Taste). When we explained what we were trying to accomplish, everyone agreed to participate. And they were absolutely thrilled when they learned that it was going to be at the Rose Bowl field. The first year that we did Masters of Taste, participants were incredulous when we told them to be on the field for the load-in because events are usually held only at the perimeter. One guy serving for a brewery had played football in college and played on the Rose Bowl field; it was his first time back there since. He actually got teary-eyed at the recollection because now he was there for a reason other than football.

“That same year, a spontaneous line dancing broke out on the field — DJs played music and in the middle of everything, there must have been 100 people line dancing. It was a delightful occurrence that was totally unanticipated. That was when we knew we were on to something.       

“Then we had one year when it rained which, unbelievably, made it an even better event. Nobody left — 3,000 people on the field and they all stayed through the rain. It was the most memorable year we had. We set out to create an event that was like having a great Sunday afternoon out and it has taken on a life of its own. People want to do good — helping other people is now a movement.”

Ann Miskey, Union Station CEO | Photo by Meg Gifford / Hey SoCal

Anne Miskey, CEO of Union Station, reminds that while this annual spring festival at the Rose Bowl is the foremost food event in L.A., it serves a more important role — Masters of Taste celebrates the heart that’s in Los Angeles.                                            

“The work we do is hard; we know homelessness is a major crisis here — there are so many vulnerable people on our streets and we work tirelessly at Union Station,” Miskey states during the media preview. “But we truly could not do it alone. And what you are doing by being here and supporting Masters of Taste is incredibly inspiring and helps us keep going because it shows that people do care, that people do want to make a difference. And I cannot tell you how much of a difference you make. We’re all enjoying the food and the wine but at the heart of that is giving back.”

“We work with thousands of people every year and sometimes it becomes this massive homelessness issue,” Miskey says further. “But it makes a difference if we put names and faces to it. So I want to tell you a little bit about Jose. He is a 74-year old gentleman from Puerto Rico. He had a job and was just living a normal life there and then he got very ill with heart problems during the major hurricane. Puerto Rico was in shambles; he was desperately ill and he couldn’t get help, so he came to Los Angeles for medical services. After his heart surgery, he was told that the hospital didn’t take his insurance and he left the hospital with a huge debt. He then lived in his car and struggled to survive. And then COVID hit. During that time everyone was being told to stay home to stay safe — and he didn’t have a home. Union Station stepped in with Project Room Key; we took some hotels where we were able to put people in.”

“My staff happened to meet Jose in his car and brought him into a warm hotel room, with his own bathroom, and three healthy meals a day,” adds Miskey. “But more than just a room, a bathroom, and food, he had people surrounding him who cared and wanted to make a difference in his life. After we worked with him and got to know him, we got him an apartment. He now lives in his own apartment — he has a living room, a kitchen, and a bedroom.”

One of the things Union Station staff does is to pay a visit to the people they’ve helped house to interview them and capture some of their stories. Miskey relates, “Jose went out and bought a gift for our staff because he said, ‘My mama taught me to never have someone come to your home without giving them something to take back with them.’ So here’s a man who had nothing and he’s making sure that he’s giving back to us. If you see Jose now, you see a man with smiles on his face and his life is back together again.”

Miskey concludes, “As you eat these amazing food and drink these amazing beverages, remember what you’re doing. You’re helping people like Jose, Quintana, and Mary — people who have lives and families but who, for health reasons and other circumstances, had ended up on the street. It’s a fun event and we all enjoy it, but behind it is saving people’s lives. And for that, I thank each and every one of you. I want you to leave tonight knowing that your heart and compassion are making a huge, huge difference.”

Host chefs Michael and Kwini Reed of Poppy + Rose and Poppy & Seed will continue the Masters of Taste’s tradition of making a difference through successful fundraising for Union Station.    

Preview of what attendees will enjoy at Masters of Taste 2023 | Photo by May S. Ruiz / Hey SoCal

Michael is a classically trained chef and restaurateur, who has spent 19 years as a chef for restaurants across New York and Los Angeles. Born and raised in Oxnard, California, Michael grew up around the barbecue and the smell of fresh, home-made pies. His family cooked every day, pulling ingredients straight from the garden which went on to inspire his passion for food and hospitality.

Kwini is a Southern California native, wife, mother, and entrepreneur. She comes from a large family that values community, generosity, and a strong work ethic – traits that have helped her succeed in her career and personal endeavors. A graduate of California State University, Fullerton with a Bachelor of Science in marketing, she has over a decade of experience in business, finance, and human resource management, having worked at companies throughout LA, including The Standard Hotel, Band of Gypsies, and Brandy Melville USA.

The Reeds are the co-owners of two Los Angeles restaurants, Poppy + Rose of Downtown and Anaheim’s Poppy & Seed. Additionally, they run an upscale catering company, Root of All Food. As if their culinary accomplishments aren’t enough, they’re also in the process of developing a nonprofit to help convey the importance and potential of food to younger generations by coordinating lessons with local chefs, internship programs, and more.

Attendees at this year’s Masters of Taste are assured of having a fantastic time. As Vanda Asapahu, last year’s Masters of Taste host chef, declares “Kwini and Michael are inspiring human beings and together they make a dynamic team.”

So put on your party hat and get ready to eat and drink to your heart’s content as you help Union Station celebrate its 50th anniversary at the 50-yard line at the Rose for Bowl for Masters of Taste 2023! See you there!        

Masters of Taste 2022 — a Delicious Way to Donate to a Worthwhile Cause

Originally published on 10 March 2022 on Hey SoCal

Agnes Pasadena, which serves delectable cheeses, is one of the participating restaurants in ‘Masters of Taste 5th Anniversary’ | Photo courtesy of May S. Ruiz / Hey SoCal

Two years after the pandemic unceremoniously canceled the Masters of Taste’s planned event, it’s coming back to Pasadena! So mark your calendars for the Masters of Taste’s 5th Anniversary to be held on Sunday, April 3 from 3 p.m. to 7 p.m. at the world-famous Rose Bowl.

Approximately 100 Los Angeles-area food and beverage experts will again gather in one place to create masterpieces for Southern California’s gastronomic aficionados, all for a worthwhile cause.      

Masters of Taste 2019 was a sold-out event that attracted over 3,000 guests and garnered media attention throughout Southern California and beyond. This fifth-anniversary event is also expected to bring over 3,000 food and beverage enthusiasts together for one afternoon to celebrate this exhilarating festival, which will include the finest fare from culinary masters and restaurants, delectable sweets prepared by L.A.’s top sweet masters, and leading beverage masters.

A Media Night was held on Thursday, March 3, at the locker room of the Rose Bowl for a sampling of what foodies can expect at Masters of Taste 2022 and to introduce this year’s host chef, Vanda Asapahu. At the organization’s inception in 2016, she was one of only two female chefs. And now she’s the first female chef to take on the mantle of this prestigious food festival.

Vanda Asapahu is the first female chef host of Masters of Taste | Photo courtesy of Masters of Taste

Chef and owner of Ayara Thai Cuisine, Asapahu went to college at UCLA and to graduate school at Yale. She then spent four years living, traveling, and working her way through Thailand before returning home to Los Angeles. During her stay in her native country, she absorbed the Bangkok street food scene and revived old family recipes. Taking up the torch of her family’s culinary tradition, she brought back these treasured old recipes and new flavors to share at Ayara Thai. And in May 2019, Ayara Thai Cuisine was named one of “Michelin Guide California’s 2019 Bib Gourmands.”                    

Masters of Taste is the brainchild of Rob and Leslie Levy, owners of The Raymond 1886 in Pasadena. He recalls what drew him to this endeavor, “This goes way back in my childhood. My oldest friend in the world started an organization in Chicago called Inspiration Café, delivering sandwiches to the homeless when she was working as a cop. Then she ended up opening a restaurant for the homeless where they could come in, order off the menu, be served with dignity, and leave with no check to pay. If they were a good client, they were invited to work there and learn a trade. That grew into something huge, with multiple restaurants and cafes, cookbooks, and job training. She did this for 20 years and never took a paycheck – she did it for the love of it. She worked as a massage therapist to pay the bills while she grew this multimillion-dollar organization. It gives me shivers just thinking about her and what she has accomplished – she’s quite a remarkable individual and the most positive person you could ever meet in your life.”

Rob Levy, along with his wife, founded Masters of Taste | Photo by May S. Ruiz / Hey SoCal

“When the former CEO of Union Station Homeless Services asked me to be on the board, I immediately agreed,” continues Levy. “Then we thought we had to change the way we raise funds – we had been to one too many galas where nobody wanted to go, but got dressed up and went anyway because we felt obligated to. We figured we needed to create an amazing event where people aren’t thinking it’s a charity affair and Leslie came up with this idea of getting other chefs to gather for a cause. And what better place to do it than on the field of the Rose Bowl. Thus, Masters of Taste was born.

“We reached out to other chefs that we had done events with over the years and also through Lawrence Moore. When we explained what we were trying to accomplish, everyone agreed to participate. And they were absolutely thrilled when they learned that it was going to be at the Rose Bowl field. The first year that we did Masters of Taste, participants were incredulous when we told them to be on the field for the load-in because events are usually held only at the perimeter. One guy serving for a brewery had played football in college and played on the Rose Bowl field; it was his first time back there since. He actually got teary-eyed at the recollection because now he was there for a reason other than football.

“That same year, a spontaneous line dancing broke on the field – DJs played music and in the middle of everything, there must have been 100 people line dancing. It was a delightful occurrence that was totally unanticipated. That was when we knew we were on to something.       

The Raymond 1886 team at a past ‘Masters of Taste’ event | Photo courtesy of ‘Masters of Taste’

“Then we had one year when it rained which, unbelievably, made it an even better event. Nobody left – 3,000 people on the field and they all stayed through the rain. It was the most memorable year we had. We set out to create an event that was like having a great Sunday afternoon out and it has taken on a life of its own. People want to do good – helping other people is now a movement.”

Lawrence Moore, principal of public relations firm Lawrence Moore & Associates, was one of the founding members of the group that puts up the event. She talks about the inception and evolution of Masters of Taste.

“I had known and worked with Rob and Leslie Levy for several years at the time he was thinking about partnering with an organization for a fundraising event,” he said. “When he sat on the board of Union Station and saw that the homelessness problem was growing – probably well before the rest of us ever realized it – he and Leslie decided that was where they wanted to focus their energies. They came up with the idea of creating an event and having it at the Rose Bowl. There were plenty of naysayers who said they wouldn’t be able to pull it off because no one had ever been allowed to use the field and the cost would be prohibitive even if they were able to.

“However, Rob and Leslie were undeterred; they were determined to do this. They gathered everyone – Amanda Green; Dana Levy, the Assistant Director of Development at Union Station at the time; me; and a friend and colleague of mine Dennis Richardson, whom I brought along, and who’s now our Event Producer. We literally sat down for lunch and just hashed out details, including a to-do list, names of people we needed to call, and so on. It was then decided that we were going ahead with the plan and this was the team to do it. From that day on, I became the event’s public relations person. We had the honor of creating the name and the strategy; we wanted to identify it as a food festival rather than a charity event for the first year, to build excitement from the culinary and beverage standpoint.”

Moore adds, “We met with people at Union Station and when we told them our concept, they were uncertain about it initially. They were used to the standard model of fundraising – holding a gala or a dinner. Additionally, we told them that we wanted to promote it as a luxury food festival instead of a fundraiser; that was the biggest obstacle we had to overcome. But they eventually came around and we held the first Masters of Taste on Sunday, April 3, 2016.

Masters of Taste’s 5th Anniversary Media Night | Photo by Brianna Chu / Hey SoCal

“The experience from that was very positive – we made half a million dollars the first year so we were able to prove we could raise money through ticket sales and private company sponsorships. We had an easier time for our second year because the Rose Bowl people got over their trepidation at using the space for a food festival and they even offered the option to have a Media Night. That’s when we announced the charity and that 100 percent of the proceeds will benefit Union Station. I think that was better received on the second year than it would probably have been the first year.”

“Being a member of the founding team and working on it as well, I am excited because I need to know that the money is going where it’s supposed to go. That was more impactful for me,” declares Moore. “As the years have gone by, I have had the opportunity to work directly with our media sponsors and build a relationship with them. Moreover, we are now able to invite more media to the actual event. And because everyone in the media has been introduced to the charity personally, they have a bigger investment in the event’s success. They are now part of the team and have put Masters of Taste on the map as L.A.’s foremost food event. It highlighted the cause and gave integrity to the event.”

‘Masters of Taste 2022 Team and Participants | Photo by Brianna Chu / Hey SoCal

The return of Masters of Taste this year has taken on an even greater significance. Anne Miskey, Union Station’s CEO, expounds, “Two years ago, Covid hit. And one of the first things that all of us heard was stay home to stay safe. The people we serve don’t have homes. So we had a crisis on top of a crisis here in Los Angeles. I’m very proud to say that my staff all went into high gear not only to help all of those people living on our streets, but also to keep them safe from Covid. Over the last two years we opened some sites – hotels and other buildings – where we could bring people inside safely.

“I remember sitting down and talking to one gentleman who had been living on the median down the street in his tent. He spoke about what it was like to come in a room, with a bed and a bathroom, a microwave and a coffee pot, and to be treated with dignity and respect. Of all the things he said to me, what hit me the most wasn’t the bed but of having someone acknowledge his humanity and care what happens to him. And that is the work that we do at Union Station. We recognize the humanity in all of these people living on our streets – we walk beside them to get them permanently housed, gain stability, and be able to hope and dream again.”

Miskey says further, “The people we serve have been hit incredibly hard, but we’re not the only ones. We know that the restaurant industry suffered over the last couple of years. So I want to thank all our chefs, our beverage masters, our vintners, our distillers for staying with us after two years of hell.”  

Union Station Homeless Services CEO Anne Miskey | Photo by Tom Williams / Hey SoCal

Asapahu underscores what Miskey has pointed out, “This year’s event will have over a hundred culinary, beverage, and sweets masters. Many of us are still understaffed, we still have ingredient and raw material shortages, and every issue possible. But what sets people in the restaurant industry apart from others is their willingness to give and give and give, until we have nothing left to give. There are a lot of restaurants that couldn’t join Masters of Taste this year, but please show all the love and support to those who are going to be there. We’re barely getting out of the pandemic and they’re donating their time and their food.”

“This is L.A.’s biggest food event. And every dollar goes to Union Station Homeless Services, which provides meals, housing, and services to the homeless community of Los Angeles. There are currently 66,000 people in Los Angeles who are homeless, which is probably an under-reported number, and it breaks my heart. And while this issue can’t be solved overnight,  every guest, participant, and media person attending Masters of Taste is working towards a solution,” concludes Asapahu.

The pandemic has challenged all of us; we have been tested and stretched to our limits. And the restaurant business has been the hardest hit. Many restaurants were forced to shutter permanently and those that have managed to reopen when it was safe continued to struggle. Even as health and safety protocols have been eased, social distancing and masking mandates lifted, restaurateurs still have difficulty finding people to work. No dining place – whether it’s a sit-down restaurant or a drive-thru – has been spared the staff shortage. And yet when they were called to come and help, they happily stepped up to the plate.

Masters of Taste 2022 will be an extraordinary event not only because it’s poised to break its all-time record of raising money to help L.A.’s homeless population, but more so because it will demonstrate the resilience of humankind and endless generosity and giving spirit of restaurateurs and beverage company owners. Let’s eat and drink to them and the event’s great success!

Friends In Deed Named Nonprofit of the Year for Work Helping Homeless

Originally published on 29 June 2021

The plight of the homeless is heartbreaking enough during normal times; their circumstances become devastatingly dire when there’s a pandemic. Not only do the homeless have to worry about where to get food and spend the nights, they have the added anxiety of how to keep safe from a virus they cannot see yet has infected over 34 million and killed more than 603,000 people in the United States.Organizations with a mission to help the homeless face the same challenge as they try to find volunteers willing to brave the risk of infection and keep the financial resources coming in. So it is only fitting that they get recognized for weathering the crisis. Friends in Deed, an interfaith social services agency founded in Pasadena in 1894 to provide supportive services to meet basic human needs for homeless and at-risk community members, has been named 2021 California Nonprofit of the Year for Senate District 25 by Senator Anthony Portantino.

Rabbi Joshua Levine Grater (on foreground) at a Rotary Club meeting | Photo courtesy of Friends In Deed

According to a statement released by the organization to announce the award, Friends In Deed (FID) is one of more than 100 nonprofits throughout California that will be honored by their state senators and assembly members for their tremendous contributions to the communities they serve, particularly in response to the COVID-19 pandemic. Senator Portantino’s 25th District encompasses portions of the San Fernando and San Gabriel valleys.

Friends In Deed has five core programs, including a Food Pantry providing 2,500 households over 635,000 pounds of food yearly; The Women’s Room, a day shelter for homeless and at-risk women, offering free services like over 500 laundry loads and almost 600 showers for guests annually; a weather-activated Bad Weather Shelter providing a warm meal and refuge from the cold, wind, and rain in the winter months; a Street Outreach and Housing team working to end homelessness on the streets of Pasadena with about 20 people successfully housed each year; and an Eviction Prevention and Rental Assistance program offering emergency rent, case management, or rental assistance resources to approximately 280 households each year.

A local farmer-and-daughter team volunteers regularly in the Food Pantry to help sort and stack items | Photo courtesy of Friends In Deed

Rabbi Joshua Levine Grater, who has been Friends in Deed’s executive director since 2017, was tasked to lead the organization through these unprecedented times. Nothing in his training nor previous experience could possibly have prepared him for the daunting and heart-rending undertaking.

Asked by mail how he managed, Rabbi Grater replies, “A few things kept me going — our amazing staff and how dedicated they were to our clients and guests, never giving up and continuously working to adapt, innovate, and stay the course through the challenges; the folks that came to FID who needed our services, and were so happy that we were open and assured they weren’t alone to face such challenging and painful times; and the immense community support and outpouring of love and appreciation for our work. Each day that felt overwhelming or that the new challenge presenting itself was too much, the staff, guests, and community kept me going and gave me the strength to persevere and face each new day with a sense of hope.”

The pandemic notwithstanding, FID didn’t waver on its mission. Rabbi Grater says, “COVID had a huge impact on our programs, but through the hard work of our staff and dedicated volunteers, we are proud to say that our services operated continuously throughout. We adapted our food pantry to outdoors in our parking lot; we implemented social distancing and limits on guests in The Women’s Room; we converted our Bad Weather Shelter, which wasn’t feasible, to a cold weather clothing distribution twice a week; and we used funds, public and private, to put many clients into motel rooms, providing safety, security and a sense of home while we helped to locate bridge or permanent housing.” 

The Food Pantry moved its operations outside during the pandemic to allow for proper social distancing | Photo courtesy of Friends In Deed

There are ongoing necessities according to Rabbi Grater. “Our most important needs are unrestricted funds to support our Eviction Prevention and Rental Assistance program, which is handling all of the people who are at risk of losing their homes and facing thousands of dollars in back rent. We also have an ongoing need for more space, so if anyone has a piece of property or a building they want to donate to us, we would love that!”

To support their activities, FID obtains funds from various sources. Rabbi Grater says, “We are grateful to have individual donors, foundations and grants, community partners, congregations, government agencies, and some corporate sponsors to sustain us. Additionally, we’ve held fund-raising events. Our main fundraiser has been Jazz on the Green, a wonderful evening under the stars at Castle Green, where we gather for food, drink, silent auction, community, and, always celebrating honorees — an individual, a congregation, and a business partner. For the past few years, we’ve also had a very successful golf tournament.”       

Other nonprofits in the area also offer tremendous assistance. “We have a regular food pantry, we offer rental assistance, and we have a day refuge for at-risk women and those experiencing homelessness; these are programs unique to FID. However, Union Station Homeless Services (USHS) is a regular partner for us, and we share many of the same clients at different stages of their journey. USHS has a jobs program and we also connect folks to local job centers,” Rabbi Grater discloses.

FID’s support goes beyond shelter for the night. Rabbi Grater says, “Our Outreach Team and Housing Navigators keep in touch with clients to see how they are faring. In most of the programs that we pass people along to, be it bridge housing or permanent supportive housing, they have their own case management team so we know our clients are in good hands. We do usually continue to check in our folks for at least six months after we have housed them to continue to offer support.”

Marlene Martinez (pictured, right) coordinates celebrations for The Women’s Room guests, complete with a ‘Welcome’ doormat, whenever someone gets housed | Courtesy Photo / Friends In Deed

And Rabbi Grater has a couple of success stories to share:

“Linda is a Pasadena native who has been homeless for 17 years, sleeping under bridges or in shelters when she could find one that would take her in. Due to the physical and emotional damage caused by abuse from her family, she is on disability, but she always spent her disability checks on motel rooms for as many nights as she could, and relied on panhandling for food. She lost her previous housing when the building was bought by a new property management company, which evicted all the folks on disability. This is not an uncommon story.

“During the day, Linda spent her time mostly in parks — reading, writing, and doing art. She has worked with several different organizations to try and get housed, but nothing has ever quite worked out for her. Finally, a friend gave her Friends In Deed’s phone number. We were able to get her into an emergency motel program, and then worked with her to get into permanent housing.”

Continues Rabbi Grater, “At the time of writing, our Outreach Specialist and Housing Navigator Najwa Payton Jones is at the permanent housing facility, working with the staff and Linda to get all the paperwork done so that she can get the keys! She will be moving in next Thursday.

“Linda says the thing she is looking forward to most about having her own home is to no longer worry constantly about being attacked. She also hopes to go back to school and finally earn her high school diploma, and we wish her the very best of luck!”

Another story involves a man. Rabbi Grater relates, “Porfirio who worked for 20 years in the same job, and then lost it because of the pandemic. His wife of 30 years told him to get out if he wasn’t bringing home any money. Already suffering from mental illness, he walked away and slept in a Pasadena park for three weeks.

“When he was found, Porfirio was severely ill with malnutrition,” adds Rabbi Grater. “It took multiple coordinated efforts from Pasadena homeless agencies to get him the help he needed. As a start, he was housed in a single-room-occupancy facility which also provided him with social services support.

“However, Porfirio is very independently minded, and he wanted to stand on his own two feet. The FID Housing Location program was able to assist him with getting his own apartment in Pasadena, which has returned his sense of independence to him, and he is now actively looking to get back to work.”

Finally, Rabbi Grater notes. “We were founded in 1894 and have been operating continuously, in one form or another, since then — 127 years! While our revenue, staff, and programs have grown significantly in the last few years, it is the ongoing support and dedication of our hundreds of volunteers that allow us to provide the services with compassion, connection, and dignity to so many guests and clients. We truly live up to our motto: doing together what we cannot do alone!”

Arcadia Brothers Receive Outstanding Young Philanthropists Award

Originally published on 12 November 2018 in the Pasadena Independent, Arcadia Weekly, and Monrovia Weekly

The Dong family (left to right) Charity, Richard, Eric, and Edward at the 33rd Annual Celebration of National Philanthropy Day Awards Luncheon | Courtesy photo / AFP/GLAC

Eric and Richard Dong, Arcadia residents and San Marino High School students, were named Outstanding Young Philanthropists by the Association of Fundraising Professionals, Greater Los Angeles Chapter (AFP/GLAC). They received the award at the 33rd Annual Celebration of National Philanthropy Day Awards Luncheon held on Wednesday, November 7, 2018 at the JW Marriott Los Angeles at LA Live.

The award recognizes individuals who exhibit a philanthropic philosophy that includes providing financial and volunteer assistance to meet community needs. Nominated by Dana Bean, Director of Development and Communications for Union Station Homeless Services in Pasadena, the Dong brothers were chosen by an AFP committee from a number of deserving candidates.

In her introduction of the awardees during the ceremony, Anne Miskey, CEO of Union Station, recalled, “We received a phone call from Richard and Eric, who were on their high school spring break. They said they heard about our organization from friends and they wanted to volunteer for us. Because they’re incredible pianists they started offering piano lessons for some of the kids in our family center. They were a big hit.

“But they didn’t stop there. Eric and Richard fund-raised from family and friends to give us a financial donation. Still, their generosity didn’t stop there. Their father, Ed, taught them how to invest in the stock market when they were young children and I asked them to talk to my kids.”

Continued Miskey, “They didn’t stop there either. With the profits they made from their investments, this past summer they established the Richard and Eric Dong Endowment Fund for Union Station. It is designed to provide scholarships for children in sports, music and the arts, leadership, and human rights promotion; to purchase books for the family library; to fund staff appreciation and recognition; and to finance the Robert F. Kennedy Human Rights educational programs.”

When he took to the podium, Richard declared, “This is a great honor! How we’ve dreamed of receiving this prestigious award! And yet, when it came true, it was a surprise. We are sincerely grateful to the AFP and the committee for voting for us, and to Ms. Dana Bean and Union Station Homeless Shelter Services for nominating us. It has been our pleasure to be involved with this wonderful organization and its caring staff.”

Eric added, “National Philanthropy Day is a special day. Richard and I learned from home and the schools we’ve attended, that philanthropy is an American virtue. It is something that he and I have tried to practice since our middle-school years. We believe there is no age limit when it comes to education, leadership, and philanthropy. They’re all essential to a great country like ours.

“The words of Robert F. Kennedy, ‘Our future is not a gift, it is an achievement,’ deeply resonate in us. They empower us to help, to share, and to contribute. We are confident that together, we can make the world a better place.”

As recipients of the Young Philanthropists Award, Eric and Richard join an impressive group of community leaders who have shaped the spirit of giving and service in the Greater Los Angeles area.

Eric’s and Richard’s parents, Charity and Ed, instilled in them the values that make them such extraordinary young men. For that, we are profoundly thankful.

Arcadia Brothers Give Endowment to Union Station Homeless Services

Originally published on 13 August 2018 in the Pasadena Independent, Arcadia Weekly, and Monrovia Weekly

(Left to Right) Eric Dong, Anne Miskey (CEO of Union Station Homeless Services), Congresswoman Judy Chu, and Richard Dong | Courtesy photo

Arcadians Richard and Eric Dong, rising 12th grader and 11th grader at San Marino High School (SMHS), are continuing their philanthropic endeavors which they launched in 2014 with their first endowment fund at Clairbourn School in honor of then headmaster, Dr. Robert W. Nafie.

Last Wednesday, August 8, they established The Richard and Eric Dong Endowment Fund for Union Station Homeless Services. During the endowment ceremony held in Pasadena, Richard said, “The fund is designed to provide scholarships for children in sports, music and the arts, leadership, and human rights promotion; to purchase books for the family library; to fund staff appreciation and recognition; and to finance the Robert F. Kennedy Human Rights educational programs.”

“It is in memory of Robert F. Kennedy on the 50th anniversary of his last campaign and in honor of Mrs. Robert F. Kennedy for their legacy and ideals of justice, equality, and freedom for all,” Richard added.

Additionally, Richard and Eric gave a check for Union Station’s immediate use this year. The ceremony ended with them giving a piano recital for friends, family, and guests.

Richard and Eric started their involvement with Union Station at the beginning of this year after hearing about the organization. They took a tour of the building, the family center, and the library.

“We were especially inspired by the hard-working families, the talented children, and the entire staff at Union Station who are passionate about what they do,” explained Richard. “We decided then that we wanted to contribute, so we donated clothes, books, school supplies, and toys for the kids. We also taught children at the center and gave piano performances for families.”

Congresswoman Judy Chu, who was in attendance at last Wednesday’s event, only had words of admiration and praise for Richard and Eric.

Chu enthused, “I don’t know of any kids who have successfully invested their money in Ford Motors and Bank of America and made so much money, then gave away their profits! This is actually their fourth endowment. They have previously instituted endowment funds for Clairbourn School, San Marino High School, and the International Leadership Foundation.”

“I am proud to say that I personally know Richard and Eric because they both interned in my office,” Chu continued. “They are extraordinary young men and are role models for young people in the San Gabriel Valley.

“Twice Richard has been the recipient of the Congressional Award Medal, the highest award for youth in the country,” proclaimed Chu. “And today it is my honor to present Richard and Eric the Certificate of Congressional Recognition.”

Richard and Eric were raised by their immigrant parents, Ed and Charity, to be thankful for their blessings and to make worthy contributions to society. While getting a certificate was not something they had expected, it is a fitting acknowledgement of their commitment and generosity given by a district representative on behalf of an appreciative community.