Also published on 2 February 2026 on Hey SoCal

The Dorano Jewelry store on Huntington Drive in Arcadia. | Photo by May S. Ruiz/Hey SoCal

Gold is regarded as a risk-averse asset and safe haven during times of uncertainty. And recent geopolitical instability sent the price of gold soaring to an unprecedented high of over $5,000 per ounce then plunged below that mark.

But long before the huge demand for it and the wild price swings grabbed financial news headlines, the enduring value of gold inspired songs from Neil Young’s “Heart of Gold” to Harry Styles’ “Golden.” The metal — universally enjoyed as a piece of jewelry — symbolizes beauty, longevity, power, status and wealth.

In certain Asian cultures, gold figures prominently in people’s customs and traditions. Newborn children in China are commonly gifted with a piece of gold jewelry; gold is also a part of the Lunar New Year celebrations. In Korea, a gold ring is usually given for a child’s first birthday. In India, gold is purchased during the annual Diwali festival to bring wealth and good luck.             

For Garen Avetisyan, proprietor of the Dorano Jewelry store on Huntington Drive in Arcadia, jewelry and the craftsmanship behind it are his life’s work. Creating memorable pieces are a source of pride and joy for this immigrant from Armenia who now calls Glendale home.

Avetisyan’s story is that of very immigrant’s journey from their homeland to a new place to build a new life. Born and raised in Yerevan, Armenia, he started working in the jewelry business when he was 18. In 2012, at the age of 37, he and his family migrated to California and the following year he opened Dorano Jewelry. 

Making jewelry is an art and skill that Avetisyan honed back in Armenia. He relates, “I had family members in the jewelry business and I always enjoyed watching them work, so I decided to follow in their footsteps. I took private jewelry courses in Armenia and also spent years observing, reading and educating myself on the profession and training. I still continue to expand my knowledge to this day.”

Uprooting oneself and beginning anew in a foreign country is a huge challenge and Avetisyan knows it only too well.

“I began looking for a storefront for my jewelry business soon after my family and I came to California,” Avetisyan recalls. “Since I had only been in America for such a short period of time, I had no credit history. Therefore, a lot of people turned me down despite the fact that I was willing to pay for a few months in advance. It was very difficult to gain people’s trust. I stumbled across one location in Arcadia and spoke to the owner directly. Thankfully, after our conversation, he decided to give me a chance and that’s how my shop opened in Arcadia in early 2013.”

The moniker he gave to his shop — Dorano Jewelry — is a portmanteau of sorts and has a special meaning. Reveals Avetisyan, “I always admired the Italian language and used it as an inspiration for my store name. ‘Oro’ is Italian for gold and ‘d’oro’ refers to something made of gold. I incorporated these words and created the unique name of ‘Dorano.’ I believe it reflects the elegance and timelessness associated with gold jewelry.”

While finding the location for his shop was a fortuitous initial step, making a success of the business seemed an insurmountable undertaking early on in his business venture. He struggled to make ends meet yet he persevered.       

Avetisyan says, “The first few years were very difficult for me because I was starting over in a new country and speaking a language not native to me. I had no connections, no reputation and didn’t know a lot of people. But I chose to continue this journey because I felt a huge responsibility to continue my life’s work that I had begun in Armenia. I didn’t view this passion of mine only as a job but also a skill that had so much history and hard work behind it. I had confidence in myself and my ability and I knew that if people gave me a chance, they would also recognize value in my work.”

“I realized that I was making progress when customers would visit the shop and share that they were recommended by my other clients,” continues Avetisyan. “I was excited that word of mouth was growing because it meant I was building trust with the community. As more people became happy with the work and product I was providing them with, I knew that all the struggle was worth it and continued to work just as hard.”

There is no shortage of jewelry stores in the vicinity — every mall has at least one — where shoppers can buy a necklace, ring or a pair of earrings. But what could be more exceptional than owning a bespoke piece that reflects one’s individuality? Custom work is Dorano Jewelry’s niche and Avertisyan has set out to make his shop stand apart.            

He declares, “Dorano Jewelry is unique due to our deep expertise and detailed attention to each client. The staff is skilled across all aspects of the business, including custom designs, appraisals, repairs, sales and more. Thus, customers receive all services in one place quickly yet efficiently. This helps us ensure consistency and quality, and build close relationships with all our guests.”

“Dorano Jewelry holds itself to a high standard and has maintained this benchmark of care since day one,” Avetisyan emphasizes. “The business first advertised on television and social media to try and spread the word. After our first year, we relied primarily on word of mouth, focusing on growing the business through trust and reputation. Over time, satisfied customers became the best promotion.”

Being able to offer a variety of services has served Avetisyan well. “Dorano Jewelry operates as a ‘one stop shop’ as the business is evenly divided among custom work, repair services and jewelry sales from our display,” he says. “Each of these areas makes up approximately one-third of our business, allowing us to serve a wide variety of customer needs.”

Many people think bespoke jewelry is prohibitively expensive — a misconception that Avetisyan hastens to clarify.      

“Custom jewelry is definitely affordable at Dorano Jewelry,” Avetisyan asserts. “The most requested items are engagement rings and wedding bands and we offer a large variety of options and customizable details to best fit our clients’ budget. Whether they are simple elegant designs to more intricate pieces, we work very closely with all clients to ensure they receive the best quality within their budget.”

But it isn’t just the product and service that make Dorano Jewelry different. Avetisyan clarifies, “Dorano Jewelry is more than just a jewelry store, it’s a community and welcoming space. We focus on building a relationship based on trust and connection, allowing clients to come to us for guidance and support. Through this genuine relationship, we celebrate the most meaningful life moments together — from engagements to weddings to family milestones. The community feeling is what makes this store so special.”

Repeat business and customer loyalty are vital for every business’s success. And Dorano Jewelry has been fortunate to have both.

“Sixty percent of our business is generated from existing clients while 40% comes from new customers,” says Averisyan. “The majority of our clients are locals — I would say about 80% are from Arcadia, Pasadena and nearby cities. The remaining 20% is from Santa Barbara, San Diego and even clients who now reside in Las Vegas and visit us sometimes.”

Asked if there’s one particular piece he has created over the years that is memorable, Avetisyan quickly replies, “A client wished to design a custom ring based on a lost heirloom left behind by the client’s ancestors. We worked closely together to maintain the sentimental value of the ring based on the client’s memory and description of the heirloom. Our goal was to preserve its history while also customizing the ring to best fit the client’s style and needs. We used an amethyst for the center stone and incorporated Indian symbols reflected through shape and detailing, referring to custom 3D designs to guide us. We achieved a refined and timeless finish.”

“I specifically remember the extensive research involved with this piece,” Avetisyan expounds. “To fully understand what the client wanted and realize the client’s vision, I studied symbolism and cultural meaning to best design the historical elements with accuracy and respect. I had the chance to explore this cultural background, making the piece challenging to make but with a rewarding outcome. It was one of the coolest projects I completed, learning a lot in the process.”

Having a piece of jewelry created by Dorano Jewelry means acquiring something that evokes significance for the person wearing it. Whether it’s to celebrate Valentine’s Day, a birthday, a wedding or anniversary, jewelry makes any special occasion sparkle. But it can also be just a practical, wearable investment — and jewelry makes even the everyday shine.