Arcadia Performing Arts Foundation

Arcadia’s Maki Hsieh is Honored 22nd District’s ‘Woman of the Year’

/ May S Ruiz / Leave a comment

Originally published on 12 March 2019 in the Pasadena Independent, Arcadia Weekly, and Monrovia Weekly

Maki Hsieh (left) being honored by Senator Susan Rubio (right) | Courtesy photo / Arcadia Performing Arts Foundation

On March 4, Maki Hsieh, Arcadia Performing Arts Foundation Executive Director, was honored as the 2019 Woman of the Year by Senator Susan Rubio of the 22nd district. Since 1987, the California Legislative Women’s Caucus has awarded women in each State and Assembly district this recognition at a ceremony held at the California State Senate Chamber at the state capitol.

The day after the event, Hsieh is still in disbelief at the unexpected accolade. I’m sitting at her dining table to chat about the award, how she was chosen, and what it means to her.

“I didn’t know this was coming and I was caught completely by surprise!” Hsieh declares. “I spearheaded Arcadia’s first formal Chinese New Year’s festival in January. This was the first time the city sponsored it, and the foundation organized and helped promote it. Because it was a special event, elected public officials attended it and gave certificates.

“One of the officials was Senator Susan Rubio, who was a teacher at Monrovia for 17 years. She was really impressed by how hard the Foundation works for arts education and arts excellence in school. When it came time for her to honor her first ‘Woman of the Year,’ she and her staff went through a whole vetting process. She has a million people in her district and they looked at a lot of candidates. And my name came up.”

Continues Hsieh, “ Her team contacted me from Sacramento and asked me for my biography but  I really didn’t have one. The last time I wrote something about myself was for a press release that went out in 2017 when I was appointed Executive Director for the Foundation. So I dug up the press release from our website, downloaded the PDF, and sent it to them. When I asked what it was for, they said ‘We’re looking at ways to increase our arts outreach to the community so we wanted to learn more about you.’

“Then in February, her office kept trying to schedule time on my calendar. And every time they requested to reserve an appointment with me, they said ‘The senator would like to speak with you for a few minutes to tell you about the award.’ All along I thought it was about arts outreach. But, again, other things took precedence, like fundraising and dealing with a lot of issues.

Arcadia’s first official Chinese New Year Festival with Arcadia Mayor Sho Tay (far left), Congresswoman Judy Chu (center), Senator Susan Rubio, Mayor Pro Tem April Verlato, and Maki Hsieh (far right) | Courtesy photo / Arcadia Performing Arts Foundation

“Finally, they called and said, ‘Please, you have to speak with the senator for a few minutes.’ I was in Las Vegas then and this was when the city had three snowfall days for the first time in over a decade. I was stuck at the airport and couldn’t leave. But they insisted that Senator Rubio needed a few minutes to speak with me. So I asked, ‘What is this in regard to? If this relating to the art outreach program, I would be happy to connect with her at a later time.’ They still didn’t tell me what it was about or that the senator needed to speak with me because they had to book my flight.

“When we ultimately connected, I said ‘Thank you very much, Senator, for giving me a call. I look forward to hearing how you would like us to help you.’ And she said, ‘No, it’s not about you helping me. It’s about me honoring you!’ And I said, ‘Honoring me for what?’ Then she said, ‘Every year the California State Senate honors a ‘Woman of the Year’ from their district. This year I would like you to be my very first ‘Woman of the Year’ and we will fly you to Sacramento.’ It was an immense surprise to me, I started tearing up, and all I managed to utter was ‘Really?! Me?!’”

Hsieh adds, “Being bestowed this honor got me thinking about my mother’s journey. She started her new life in this country with nothing but a dream. She first came here in the 1950s to Sacramento, with two suitcases, not knowing any English. She was 19 years old. She toiled her way through Sacramento City College and then Cal State Sacramento – as a busser at Sacramento’s German restaurant; as a live-in maid at former Supreme Court Associate Justice Anthony Kennedy’s home, for free room and board; and as a laborer at the Chinese laundromat, for ten cents an hour – until she eventually got her Masters at USC. And here I am one generation later, getting this award. Going back to Sacramento, recalling my mom’s path, had special meaning to me.”

This recognition isn’t merely an achievement for Hsieh, but for the Foundation as well. She explains, “We have a shoestring budget so getting free publicity is a god-send. I always say ‘A rising tide lifts all boats.’ And if I’m that rising tide in the region, it will lift the foundation in many ways. Fundraising is one thing, but more important than fundraising is awareness that arts excellence is a legacy and it will go away if we don’t support it. Arts excellence is not funded by the state and it is severely lacking in focus and vision. This honor will elevate the region as a cultural mecca and Arcadia as a destination for kids who already are high achievers but can really benefit from something more.”

Photo taken during Maki Hsieh’s Album concert at Arcadia Performing Arts Center (left to right): Camilla Leonard (Maki’s daughter); Maki Hsieh; Mary Hsieh (Maki’s mother); and Aubrey Leonard (Maki’s daughter) | Courtesy photo / Arcadia Performing Arts Foundation

“A crucial mission of mine is getting young people off the screen,” Hsieh explains. We have to give them a lot of things to do – activities that are fun – that have direct impact in their lives. It was, therefore, a fortunate development when the district rolled out and funded mandatory orchestra or general music in 4th and 5th grade, for one period a week, throughout all six elementary schools. In the past, music was a pull-out system where you signed out and you were pulled out of class. But those kids were always the ones who didn’t want to be in class and needed a reason not to be there. Now it’s mandatory, everyone’s on the same page.

“I didn’t think it was a big deal until my 10-year old daughter came home one day and said ‘We have to pick an instrument.’ I said, ‘But you’re already doing drums and piano.’ To which she replied, ‘No, this is mandatory, it’s going to be part of our school day and we’re all really excited. Every day at lunch we’re talking about a different instrument to pick so we could have a quartet, or we can have a band, or we can do this …’ and on and on she went.

“It isn’t just about learning to play an instrument or being on stage. It’s about having a shared experience with their peers, which is something they’re missing. Today kids play ‘Overwatch’ on the TV with a headset that connects through WiFi with other kids in their home doing the game. They’re playing and watching a game but they’re not having a communal shared social experience, it’s all on the screen. Furthermore, seniors aren’t able to participate in children’s lives because they don’t play computer games on TV. And suddenly you have a whole generation of kids who are disengaged from their parents, grandparents, veterans, and those people who can really pass on their wisdom. Children can use their artistic talents to be involved with them. ”

Most of the honorees in the ‘Woman of the Year’ are in the academic, medical, or political fields and the write-ups about them in the event book reflected that. Hsieh’s bio spotlighted her artistic achievements before touching on her professional career, which helps tremendously in providing a model for young people to emulate.

Hsieh expands on the point. “Artistic talent is a gift from your family, from ancestors, from DNA, from the heavens. And what you do with it is your gift to the community and the world. If you do it as a side thing and have fun, that’s fine too in its own merit. But, I think, if you focus on your gifts and work on them, they would evolve into being a means to effect change. It’s an agency to help your community and, in a way, it becomes a public service. My musical ability made me the right fit for my position at the Foundation, which led to my being honored. I didn’t appreciate that until now.”

Maki Hsieh | Courtesy photo / Arcadia Performing Arts Foundation

And Hsieh’s accomplishments at the Foundation are as impressive as her artistic talent. She discloses, “When I first started, our fundraising wasn’t covering operations –we were in the red and we had a debt obligation we couldn’t pay. Diversity programming was almost non-existent and it was focused on a certain demographic. The founder, Mickey Segal, actually walked out on the board because he didn’t feel that the Foundation was doing what it was called on to do. I inherited a lot of things that needed to be fixed pretty quickly. It wasn’t a five-year plan, it had to be done now or we were going under. Fast forward to today, we’ve paid off our debt and we’re going to be in the black for the first time in our operation’s history. We had a 114% net sales growth; we’ve just acquired a match challenge – in seven days we raised $88,000 towards that match. We recently secured our first $1 million planned gift. We’re really starting to see traction in both awareness and funding for arts excellence. Art excellence is such a great legacy in our region and it can’t go away. It’s a battle we have to win.”

Offering her assessment of what this honor means, Hsieh says, “The ‘Woman of the Year’ has been an annual tradition during the Women in History month. But this year, I believe, it has a greater significance to many people because of the growing trend in giving female leaders a place in the national scene. At the awards yesterday, we had the first female lieutenant governor of California.

“Being chosen ‘Woman of the Year’ out of one million people in the 14 cities in Senator Rubio’s district, heralds a wonderful opportunity for Asian females. Until now, we didn’t a voice. When my Mom came here, there were signs that said ‘Japs should not sit here,’ ‘Japs are not allowed,’ ‘Chinks go to the back.’ She wanted to work for the state and she interviewed constantly, but they always picked the Caucasian male. The door was closed. While the door isn’t entirely open, I feel the welcome mat is there. We still have to knock on the door to be admitted, but at least we’re no longer being sent away.”

As a woman, I am proud of Hsieh’s award. And as an Asian, I would like to think that it is as much her singular honor as it is her mother’s and the other Asian women who arrived in America before her. It so eloquently speaks to how far we’ve come as a people in this country. And it is so reflective of our silent crusade to be recognized, not by going out in the streets to rant about the acknowledgement we deserve, but by quietly demonstrating through talent and action what we’re made of and what we’re capable of accomplishing.

APAC Integrates Students in all its Professional Productions

/ May S Ruiz / Leave a comment

Originally published on 21 February 2018 in the Pasadena Independent, Arcadia Weekly, and Monrovia Weekly

Lunar New Year Production at APAC | Courtesy Photo

At the northwest end of the Arcadia High School (AHS) campus stands the Arcadia Performing Arts Center (APAC), a 40,000 square-foot venue that was funded by Bond Measure 1 which passed in 2006. The $20 million structure opened in 2012 and the non-profit Arcadia Performing Arts Foundation (APAF) was created to maintain and manage it.

It is the hub for Arcadia High School students who are taking courses in the various art offerings. Any time during the day kids can be seen practicing with their band in the parking lot while another group hangs out at the lobby waiting for their rehearsal to begin.

In the evenings APAC is transformed to host performances by renowned American and international artists. The 2017-2018 season, with its slate of 16 productions, draws an audience that comes to Arcadia from different cities in the San Gabriel Valley.

With its state-of-the-art facilities, APAC is an important cultural destination and is the venue for touring artist concerts, recitals, distinguished speakers, special events, and commercial filming. Booked for 257 days of the year, it is the busiest performing arts center in the area, surpassing even that of the Pasadena Playhouse and the Pasadena Civic Auditorium.

It is also a youth talent incubator that makes great art accessible, a descriptor that Maki Hsieh, APAF’s Executive Director, would like the APAC to live up to in every sense.

Hsieh, who was installed in January 2017, spent her first hundred days in office doing an assessment analysis.  She explains, “I worked from the inside out, meeting with key stakeholders including Arcadia philanthropist Micky Segal, Mayor Peter Amundson, former Mayor Tom Beck, AUSD superintendent David Vannasdall, the PTA president, and every single board member to get their private perspective on how things were going.

Then I met with other community leaders, community partners, guests, and patrons before venturing outward to other people in the industry, like the Association of Performing Art Centers, to see how we compare with them. I spoke with some of our competitors to gauge how we can do better and obtain dominant market share that would, in turn, help us attract donors, funders, and grant makers.

After that 100-day assessment period I decided on what I want APAC to look like as a foundation and determined our place in the region – from the component of the board all the way down to our staff, including their specific titles and compensation structure – by our 10th, 20th, and even 50th anniversary. I presented to the board our vision going forward together with plans for making changes.”

Arcadia Performing Arts Center | Courtesy Photo

When Hsieh speaks with her team she emphasizes the four pillars of a successful organization – people, product, process, and profit. She asserts, “These are not something I made up but came from a quote by Steve Forbes I read a long time ago in the Wall Street Journal. He said there are only three things important in business and those are product, profit, and people. While he made an excellent point, I think he’s got it backwards. I would put people first because they make the product; you have to customize your product around your people. I mean ‘people’ in its broadest sense – your guests, team, board, city, community, and the industry. Then the process has to be solid to have that fulfillment and delivery. The end is the profit and that’s the whole P&L aspect including expenses, operational issues, etc. You can track and calibrate these four components in a very dynamic way in order to succeed. That formula works for any organization from a coffee shop to a major corporation.”

Hsieh’s first year as Executive Director can be defined by the word ‘quality.’ She expounds, “This past year we increased the quality of our product, the front of house, the production understanding, our VIP events. Our VIP hospitality went up 50 percent and ticket sales increased 120 percent within one year. Ticket sales now cover 53 percent of our expenses while the industry average is 38 percent. That says a lot about the team for finding creative ways to cut costs.

We improved the quality of our marketing in the sense that we’re really starting to have a brand. Before we had four shows here and there, almost at random; there was no plan, no story, no infrastructure. Productions cost money to put on so how do you make money when there’s no fundraising or grant program in place? There were so many missing pieces and the quality piece was one of those.

Now we’re showing the community we have a passion for furthering the next generation and the future of the valley. We want to be known as an impact-driven social organization, not just a performance group. We do life-changing work; we’re here to touch every person who comes through our doors.

We’re determined to increase the quality of life of families and children in need. We donate tickets to underserved children so they can come to our shows; we give them raffle tickets to participate so they don’t feel like outsiders.

We’re enhancing the quality of life for seniors. For example there’s a senior center whose residents want to come to our show but they don’t have a driver to take them here every other month. We coordinated with them and offered assistance by providing a driver to drive their vans.

We’re extremely serious about our outreach. Working with Foothill Unity Center, we’re very actively raising awareness on poverty, hunger, and homelessness. We are donating a show to them called Arcadia Poetry Slam on April 8. High school students will compete for prizes.”

Continues Hsieh, “Going into my second year, in addition to quality I want all of us to focus on loyalty. By that I mean high affinity and returning guests. We want our guests to go beyond buying a $10 ticket; we want them to come back and not necessarily for a show. It could be in the form of a donation or support, sponsoring a show for a school.

I spent 80 percent of my time last year on marketing and operations and this year I will devote that time on fundraising, which is tied into loyalty. There’s a large corporation in our town that gives $1,000 for an ad to which they can easily add a couple of zeroes. They were able to do that for an Olympic sponsorship so surely they can invest in our community.

Their donation goes directly to our children. APAC has a $400,000 venue capital need for new microphones, speakers, and lighting which are now falling apart and are put together by duct tape. We also have an Arcadia Children’s Choir which we are ready to launch that gives children an opportunity to perform with a professional orchestra twice a year. And, finally, the school district needs to hire arts teachers from K to 5.

Tied into fundraising is looking for grants which are not easy to get. This year we will be collaborating with Rachel Repko to write grants. With her assistance we will create a grant program that involves getting one gift at a time. We won’t be seeing results right away but we will be increasing perception about the organization until people see that we’re building long-term sustainability.”

Another one of Hsieh’s initiatives is to attract bigger productions. She says, “Our General Manager for Programing and National Sponsors, John Nicholas, headed EMI Sales and Marketing before it was bought out by Universal. He has toured and worked with major artists in the industry including Katy Perry, Pink Floyd, Tears for Fears, and Rolling Stones. He will pitch the idea that APAC is a campus theater, a showcase for students, and serves all the children in the community. He will try to get performers at 50 percent off their price so we can, in turn, offer discounted ticket prices to children. Because he knows the artists, their agents, and managers they will be willing to negotiate with him.”

Hsieh (far left) with (L to R) Christine Lee, APAF board member; Connie Liao; Tim Lee; and Jennifer Yang, APAF board member during the Chinese New Year banquet | Courtesy Photo

All of Hsieh’s efforts are focused on offering children and young people a way to express themselves and gain confidence in their talent. She pronounces, “We were recently nominated for the ‘Make Change Award’ because the core of our work is dedicated to children. Helping children develop their artistic talent and perform at world-class level has always been the heartbeat of the foundation. We encourage the inclusion of arts in children’s daily school activities.

Students in the Arcadia Unified School District are integrated in all our shows. They’re an essential part of the production either as interns or volunteers; they work at the front of the house or as crew. Some of our interns are involved in our marketing process helping with concessions, handing out flyers, putting up posters.

We also provide them with a venue where they can showcase their talent. For the Chris Mann Gala Concert, which officially opened our 2017-2018 season, we integrated 165 students including Orchesis, which is the Arcadia High School (AHS) dance group, the AHS marching band, the AHS advanced orchestra, Arcadia Stage. All the resident youth companies of the center came together and performed at the event. For the Beatles Tribute Concert, held last Saturday, February 17, the Longley Way Elementary School Glee Club was featured alongside a professional tribute band.”

This greater involvement of students in the productions held at APAC is Hsieh’s deliberate effort to prove that the arts are fundamental components of a happy and successful school experience. She relates, “Since I came on board I have learned so much about the community. Arcadia has a 60 percent Asian population and parents want their children to focus on math and science. They send kids to ‘cram school’ to prepare for ACTs, SATs, APs and SAT IIs. Counselors at these schools tell their students they should drop their arts classes to make time for studying to get higher GPAs. They make it sound like arts courses are a waste of time which is simply erroneous.

Now all our shows will be opened by students from one particular school. Parents, grandparents, siblings, and friends can enjoy watching students’ accomplishments. Being on a professional production is something students can put on their resume as they build their portfolio for inclusion in their high school transcript. I want for families to recognize that participation in these events advances their children’s prospects for college and beyond.

But more than simply an entry in a college application, the arts occupy a far greater role. I am a firm believer in the positive impact of the arts in children’s development so much so that I have campaigned for the integration of visual and performance art courses in all the elementary schools in our district.

While the ancient Asian perception still carries on today, I am slowly hoping to change people’s minds about the importance and relevance of the arts in children’s lives. And my agenda is to make parents continue their investment in arts courses for their kids. That while they don’t see it now, their investment will yield positive results and change the perspective in our community.

APAC’s slogan is ‘Coming Together’ to highlight how the arts can be the bond that unites families in our community as it is the glue which connects us with other communities. We have strengthened our relationships with other school districts in the San Gabriel Valley.”

There’s so much going on at APAC it’s a hopping place. What’s surprising about that is Hsieh took the helm at APAF not that long ago. But what a change she’s made in that short time.

Maki Hsieh will debut her ‘New Moon’ album at APAC on March 24 | Courtesy Photo

To say that Hsieh is an overachiever is a colossal understatement. At the age of 15 she debuted at the National Recital Hall for Taiwan’s First Lady. She has also performed for Queen Paolo of Belgium. She was classically-trained at Peabody as violinist, concert pianist, and opera singer who performs in 12 languages.

Hsieh attended the Taipei American School where she earned awards in orchestra, choir, theatre, poetry, and the Veterans of Foreign Wars Voice of Democracy Speechwriting Prize. She went on to Phillips Academy Andover and served as concertmaster of two orchestras and received the Andover Music Prize.

From there Hsieh went to Johns Hopkins University and graduated with a degree in pre-med majoring in Sociology. She won the Hopkins Provost Prize for her research on inner-city youth academic achievement and worked for Al Gore as part of her Hopkins fellowship.

Extending her record of stunning achievements to her professional life, Hsieh was responsible for closing over 6.6 billion in sponsorships, investment banking, and new business development during her 20 years in media, entertainment, and finance industries.

Prior to her leadership of APAF, Hsieh was Executive Director for the private equity company JTN Group. She also had extensive experience in executive communications for the Chairman of the Walt Disney Company, institutional advancement as Director of Development at the Gallo Center for the Arts, and asset management for Fortune 500 corporations including Visa and Deutsche Bank.

A consummate performer, Hsieh made a 2013 Skrillex remix which made number one for five weeks on Los Angles, U.S., and global electronic music charts. She has appeared in a Cannes Film Festival film and in over 300 red carpet events, performing arts centers, festivals, and arenas including the Special Olympics World Games, and singing the National Anthem at a Major League Baseball Division Series televised on FOX Sports Network. Fittingly, she will unveil her album ‘New Moon’ on March 24 at APAC.

Hsieh is propelled with a determination to succeed in her role as overseer of this outstanding organization that is equaled only be her desire to prove that the arts are essential to life. Her mission is to make APAC the home of arts and culture in the San Gabriel Valley. And given her fiery spirit, she will undoubtedly make that happen.